So, you have an exhibition coming that looks pretty exciting for the business? The planning phase starts right after you have booked your spot on the exhibition floor. It is crucial to be rightly prepared for the event.
Experts will tell you how important these mega business events can be. Also, many businesses commit some very popular exhibition mistakes. These can break the event for the brand.
Taking the right team with you is very important and also many other things. Making your tradeshow booth or space look attractive for visitors is greatly important too. There are many things you can get right. However, any exhibition mistakes can cost much ruining all the right things you might have done. Here are some mistakes for any exhibition stands or booths you should definitely avoid:
Don’t Select the Wrong Event – Big Exhibition Mistake
Tradeshows and exhibitions for every business sector keep coming up around the world. It is important to select the right exhibitions to attend. You should not bring your business to an irrelevant event at all. There are many factors including relevancy and others for selecting the right events.
How big is the event and what does it cost you to participate? Are you getting a good floor spot for your business? Is the event popularly known in the local market? Selecting an event that doesn’t suit your business or does not have the potential to produce your desired results can cause great damage.
Don’t Forget Tech at Your Exhibition Booth
Depending on the nature of your business, tech devices can play a vital role. Options like iPad Hire, laptop hire and large screen hire are all available at Tablethire.co.uk. These modern devices can provide a great platform for sharing your new products, services and brands with audiences.
What you don’t want is for your stand to become very boring and passive. Make it look exciting and inviting. Exhibition mistakes including missing out on tech can make people ignore your booth. Invite their interest in modern tech devices and tell them about your business, brand and product.
Don’t Fully Depend on One Exhibition Booth Element
So, do you now know what design and functionality elements you need for your tradeshow booth? Some exhibition mistakes that still occur include depending heavily on just that one element. If you go with tech, overdoing tech devices can also be a bad thing in more ways than one.
An attractive exhibition stand will have many different elements combined together. So, iPad or large screen displays with some other suited elements will work great. Mix and match different exhibition elements together. Try what works and what doesn’t before the event to get the best combination.
Don’t Make Exhibition Mistakes of Leaving Planning till Too late
Planning for your tradeshow event or exhibition booth too early can consume time. Leaving it till too late can end up being unprepared for the event. It is always great to start preparing in good time. In fact, any current exhibitions or past experiences should be learning curves and preparation guides too.
Print your media, and organize all the stuff you will be taking with you. Be prepared and give the whole exhibition booth a nice test run, if possible, as well. This should tell you what works and how you can improve the whole setup. All great tips for successful business events.
Don’t Under-Brand Your Exhibition Booth
Overbranding is a mistake, and so is under branding. Use appropriate branding for your tradeshow booth. It is so easy to either go too much with branding or leave it too less. There is a right balance that you need to find. This will help attract visitors very efficiently.
If you have done some kind of social media marketing before the event, people will know who you are already. And if you are already an established brand, they will want to visit more. Do the branding right and all the rewards will be right there for you. Avoid exhibition mistakes or over or under branding.
Don’t Use All Your Budget on Freebies and Gifts
Gifts and freebies are good to attract people alright. Also, these get people discussing your brand and booth quite a bit. However, it is important to manage them nicely as well. Of course, you will be attracted to the idea of offering free drinks or little snacks and whatnot. But, they all cost.
Although, we are in strong favor of offering some nice little snacks or drinks on your counter. You need to budget everything efficiently. Use your freebies and gifts efficiently. These overspending mistakes can make you go out of budget quickly and also get heads turning when done right. Find the right balance.
Don’t Forget to Advertise – Huge Exhibition Mistakes
Have you run social media marketing campaigns for your exhibition appearance? If not, start them early. Also, where possible, run local ad campaigns with print media or any other digital media as well. Get people talking about your brand and let them know you will be on that next event.
Make appointments with visitors in advance for the day. Create interactive ads where they can book appointments as well. Make as many people attend your booth as you can even before the event day. This will help bring more people and make great sales on the event.
Don’t Always Bring the Best Performing People in the Office
With tradeshows and exhibitions, you have to think outside the box. Someone brilliant in the office might not be the best person for a tradeshow event. Managing your team just right and taking the right people is very important for success.
You will need crowd pullers, super skilled and knowledgeable members, super sellers and sales closers. Make your team right. Don’t make exhibition errors of trusting people with great office skills but no selling experience. Get the team right to get the rewards you need.
Tablet Hire UK Can Help!
Looking for tech devices hire partner for your next business event? Tablet Hire UK is the right service provider. We have all the latest and greatest iPads, laptops, VR devices and also large screens for cheap rental deals. Same-day and next-day shipping options are available anywhere in the country. Call us now or fill out our form here to get quick tech rental service for your tradeshow booths. Our experts offer the best support to avoid any exhibition mistakes with advanced tech device rental options.